Ed Sheeran is an ambassadeur and partner of the brand from Suffolk, where he grew up. Every night on stage he wears the brand with pride.
HOAX since 1994 – A UK streetwear brand inspired by skateboarding, surfing and music.
Sweater / crewneck from streetwear brand HOAX.
Black Hoax sweater / crewneck.
Red text on front where it says HOAX.
Red text on back where it says HOAX with a white tiger.