Ed Sheeran is an ambassadeur and partner of the brand from Suffolk, where he grew up. Every night on stage he wears the brand with pride.
HOAX since 1994 – A UK streetwear brand inspired by skateboarding, surfing and music.
Pulse Crewneck from Hoax.
Hoax logo on front.
Heavy weight fleece lined sweat.
Featuring HOAX 'Pulse' appliquéd logo.