Ed Sheeran is an ambassadeur and partner of the brand from Suffolk, where he grew up. Every night on stage he wears the brand with pride.
HOAX since 1994 – A UK streetwear brand inspired by skateboarding, surfing and music.
Copper Icon hoodie from Hoax.
Hoax logo on front left side.
Hoax logo print on back
Hoax logo print.
Heavy weight fleece lined hoodie.
Featuring HOAX 'Icon' graphic.